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Congrats on your Customer Lifetime Value prediction model - now what are you going to do with it?

An obsessively detailed guide to Customer Lifetime Value techniques and real-world applications

Katherine Munro
1 min read
I'm a data scientist spilling everything I know about Customer Lifetime Value: how to model it, predict it, and actually make use of it. This is part two of three, and it's all about use cases for CLV prediction. Your mission, should you choose to accept it, is to take my ideas and run with them. Image source: Author provided.
I’m a data scientist spilling everything I know about Customer Lifetime Value: how to model it, predict it, and actually make use of it. This is part two of three, and it’s all about use cases for CLV prediction. Your mission, should you choose to accept it, is to take my ideas and run with them. Image source: Author provided.

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Katherine Munro
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