Marketing
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A small prize for something easy vs a big prize for something difficult?
8 min read -
Also, a casual intro to the multiple comparisons problem
8 min read -
Part 3 of a hands-on guide to help you master MMM in pymc
10 min read -
Measuring the total influence of users in a user referral program by traversing indirect referrals
6 min read -
"Details matter. It’s worth waiting to get it right." — Steve Jobs What if the…
30 min read -
Part 1 of a hands-on guide to help you master MMM in pymc
24 min read -
Finding high-value patterns in transactions
10 min read -
Fundamentals, responsibilities, and challenges
21 min read -
Uplift modeling: how causal machine learning transforms customer relationships and revenue
11 min read -
Maximizing profit using ML and GLOP (by Google) in the digital landscape
12 min read